![]() ![]() So if we can no longer say we're tweeting, then - what, are we X-ing (ph), right? What are we even doing on this site anymore? Now, Twitter co-founder Jack Dorsey didn't seem so bothered by X. As we know, tweeting is part of our everyday language. One pointed out that the name and logo of the app is now the universal symbol for deleting something, which of course is relevant since so many people are fleeing Twitter right now. What kind of reaction are you hearing on Twitter or X or whatever it is?ĪLLYN: Yeah, people are mocking it. KELLY: Well, maybe you could tweet at him and ask him or whatever we're calling it now. So, you know, maybe it's some kind of nostalgic nod to that. As I mentioned, his wealth has roots in his early company, X.com. You know, some historians of Elon Musk say it's probably sentimental. He wrote yesterday on Twitter that he likes the letter X, which seems pretty clear, doesn't it?ĪLLYN: So why X? Why is Elon obsessed with X? That's a question I don't have an - the answer to. And well before launching this rebrand, Musk changed the parent company of Twitter to X Holdings. One of his children has a name that is shortened to X. Musk's other company, Tesla, has a popular vehicle called the Model X. Back in the late '90s, he founded an online company called X.com that later merged with another firm and became PayPal. JOSHUA WHITE: It's sort of like buying Coca-Cola and ditching the iconic bottle but not changing the formula.ĪLLYN: Musk has long been enamored with X. And he says, you know, changing the name of a company after 17 years without offering anything new, it just doesn't make much business sense. And White told me that the name change looks like a desperate attention grab. He's a finance professor at Vanderbilt University. But what's really notable, Mary Louise, is he's doing this while not offering any new services. He's really trying to push this new X identity. He's replaced the company's blue bird with an X on the app. Musk is now projecting an X on Twitter's San Francisco headquarters. So that would include banking services, online shopping, ordering an Uber and so on - for the app to become an all-in-one app, right? In China, this sort of super app exists. Why change the name?ĪLLYN: Well, ever since Musk took over Twitter, he's been talking about this moonshot goal - right? - expanding Twitter to become the everything app, as you mentioned. Twitter - it's a globally recognized brand. Well, we are joined by NPR tech reporter Bobby Allyn. Musk says it's part of a radical change he hopes to make, turning Twitter from a social media platform into an everything app. Elon Musk has ditched the company's famous blue bird for an X logo. ![]()
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