![]() The future of the internet and the modern tech landscape isn’t going to be measured by web traffic alone-it's about the quality of content, trust in the content, and the communities of experts and human beings curating the content. The surge in generative AI, like the rise of any other disruptive technology, should cause us to reflect, challenge, and question how we measure success. Our traffic also changes based on search algorithms, which have a big influence on how our content is discovered. Conversely, in April of this year, we saw an above average traffic decrease (~14%), which we can likely attribute to developers trying GPT-4 after it was released in March. ![]() In 2020, as tech workers responded to the needs of a remote workforce, we shared information about the “pandemic spikes” we saw in new questions asked around cloud and security. Stack Overflow is no different, particularly given the rapid innovation happening as a result of new technologies. Stack Overflow remains a trusted resource for millions of developers and technologists.Īs anyone who has worked in the digital space knows, a website's traffic and engagement can be influenced by a variety of factors. This year, overall, we're seeing an average of ~5% less traffic compared to 2022. Our team is working to address the necessary changes.Īlthough we have seen a small decline in traffic, in no way is it what the graph is showing (which some have incorrectly interpreted to be a 50% or 35% decrease). The chart that has been circulating was based on deprecated data accessed from this page. Shortly after, in September of 2022, we upgraded to Google Analytics 4 (GA4), which provides additional configurable privacy-enabling settings, such as anonymous modeling of site traffic, which we have enabled.Īfter upgrading to GA4, we didn’t update or add context to an analytics page on our site, which is only available to a small population of users with more than 25,000 reputation points on Stack Overflow. That was completed in May of 2022, and resulted in Google Analytics reporting on fewer visitors’ site activity. Both were important and necessary steps to meeting the privacy needs of our users.įirst, we recategorized our Google Analytics cookie. ![]() There were two changes we made over the last year that impact how we measure and report traffic on Stack Overflow. Let’s start with why the data in the graph that’s circulating is inaccurate. We wanted to take the opportunity to provide additional context and information on the origin of that data, the traffic trends we are seeing, and the work we’re doing to ensure Stack Overflow remains a go-to destination for developers and technologists for years to come. Over the last few weeks, we’ve seen inaccurate data and graphs circulating on social media channels regarding Stack Overflow’s traffic. ![]()
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